At first glance the site is gendered as it is all pink. As talked about in class, the content of the site being called "gossip" is also geared towards women, because we all know it is only women who gossip ;). Also, like the facebook idea, this website provides one story about a certain celebrities, as well as links to more stories about them, or other celebrities they are involved with, in the circular form of writing/communication that we discussed in class.
This site also provides a forum, where readers can comment and critique the lives of the celebrities under alias's, which also goes with what was discussed in class. Women (or men for that matter) can comment on the actions of the celebrities and feel as if they know them all from their own home.
The advertisments along the side of the sites are generally all for women's clothing as well, assuming that the majority of visitors to the site are female.
Another great feature? The site provides your daily Robert Pattinson picture!! :P
-BritFan