What do they have in common? --> A focus audience !!
Cars --> bigger, more sensable, wholesome cars are marketted to women and women with families. The smaller sports car are often thought of as being the honey to the bee for men who own them and the women that flock to them. OK< Definately not all women flock to them, but look at all the car shows, mens magazines, television ads that have the girls oggling over the guys TOTALLY RAD car!
Trucks --> MOST ... television ads show some man driving a truck through rough terrain and then getting out at some work station or a building site. VERY masculinized. These are the hardy work trucks that are built "Ford ;)" tough for men and their heavy work loads. Even the 'dirty jobs' host is in on the advertising for the companies. (for those people who don't know what that show is, it is on Discovery channel and it is about this guy that tries all the dirty jobs) Ok, that show is very masculinized as well.
Vans --> Marketted for the family and it almost like that ad slogan that says "tough enough for a man but made for a woman". .... SO i am generalizing here, .... the van allows the housewife (or in some cases, mr. mom) to run the children around to their daily schedules and after school programs.
AND ... take for example the Baritt Jackson car sale, majority of buyers are male and NASCAR! ... i am pretty much very sure that Danica Patrick is the very first woman to race in the NASCAR. Very much an ol' buys club,.. that markets the actual driving as being male dominated and not in anyway a space for women to compete. While i'm sure she has had her fair share of ups and DOWNs and many hurdles to cross, Danica Patrick is 'paving' the way for more women to enter the male dominated world of not only NASCAR, but she is an example for girls everywhere to become more interested in automobiles all together.
~Freddie Mercury~
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The fact that a specific type of car is aimed towards a specific type of person does not surprise me AT ALL! If we look at cars in the 1950's, everyone was pretty much driving the same type of standard car. In the capitalist society we live in, I expect nothing less. Single women are associated with the hybrid cars, while men are always associated with trucks, whether or not they actually own a car. It is quite interesting being in T-Bay, because I see more females driving trucks here than I have ever before in my life. I love that though, because nothing should stop you from driving what you want to drive. My friends (when we were at our driving peak) whose parents owned vans, would never want to be caught dead in it. I always wondered why, as long as it carries you from point A to point B safely, but I can understand now that they maybe did not want to be associated with a family type car. Maybe this would imply that they are older than they appear to be or it would be a dead giveaway, because vans are typically associated with [large] families, and obviously the are only a young adult driving a family-type car model.
ReplyDeleteWhen watching car advertisements, we need to be very aware of what type of models or characters are shown. We can hardly ever find a Toyota Camry advertised with kids in the backseat, but usually only one person by their lonesome.
Very interesting!
Aaliyah Jasmine