Sports Stores~ ... so stores such as Mountain Equipment Co-op www.mec.ca and Foot Locker http://www.footlocker.ca
Are gendered towards men. As said in class the women are not highly sought after because if they are 'too active' they are then thought of as not feminine. This is perpetuating the cycle and not disrupting it. While other sport companies have marketted to the female consumer, they (the woman) some how looses her sex appeal and become somewhat masculinized by the thought of her being active in sports.
The logo for footlocker is a man in a position that says he is somewhat of a leader or in a high position. This emblem is not neutral, but definately based on masculine ideology.
~freddie Mercury~
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I completely agree about foot locker but somewhat disagree with you about website like MEC. I feel that MEC is a very gender neutral website, while it is coloured in a dark green that does seem to go with their going green environmentaly friendy style. Mec shows many women and men in the active world and does not discourage women from enjoying the outdoors and being adventurous.
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